The magic of thinking big the magic of thinking big first published in 1959 is a self help book by david j schwartz an abridged version was published in 1987 forbes called it one of the greatest self help books. Millions of people throughout the world have improved their lives using the magic of thinking bigdr david j schwartz long regarded as one of the foremost experts on motivation will help you sell better manage better earn more money and most important of all find greater happiness and peace of mind. 10 lessons learned from the magic of thinking big 1 believe you can succeed and you will when you have an i can do it attitude the how to do it traits develops in 2 stop making excuses when it comes to your health be genuinely grateful about your health it is better to wear out 3 . First published in 1959 the magic of thinking big is one of the most influential self help books of all times the writer provides schemes and strategies for visualizing yourself achieving your goals